Choose your path and follow it

This is Mr. White’s invitation to his consumers, both young and adult.
To educate and entertain children on the one hand, and to innovate and give personality to the adult routine on the other, is the twofold aim that the brand aims to achieve through its constantly updated offer.

From the opportunity to differentiate the offer of oral hygiene products for the kid universe, the Mr.White brand of Rolly & Co. was established in 2012.
Its mission is to offer a product that can make a daily activity that is often considered boring, and not only by children, enjoyable and fun.

In Italy, the brand soon became a benchmark in the field of licensing thanks to agreements with the most important entertainment multinationals.

Main Partners

Mr.White is

Fun, innovative, eclectic, educational.

Mr.White products can be found in major retail outlets and specialised shops, in Italy as well as in other European countries. You can also buy them online through various large-scale retail platforms or directly from Amazon.

Rolly & Co

Mr.White is a brand of Rolly Brush s.r.l., a Parma-based company that has been designing, manufacturing and marketing personal care items for over 16 years.

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